The recent launch of Google’s Search Plus Your World has caused quite a stir in the Social media arena with Twitter in particular looking to go head to head in an all out war over non inclusion in search results.

In a nutshell Search Plus Your World blends content that has been shared privately on Google+ with public pages that match the search query and provide Google+ profiles, people and page suggestions in 1 set of results.

The big problem with this massive change to the way we will get our results from now on is Search Plus does not currently include either Twitter or Facebook in the results.  Now arguably both are far more relevant and important to a visitor that Google+ is currently and this is the main cause of Twitters argument.

Heres what Google say on their offical blog

Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search.

Search is pretty amazing at finding that one needle in a haystack of billions of webpages, images, videos, news and much more. But clearly, that isn’t enough. You should also be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to… all from one search box.

How does it affect me

This latest change to the Google algorithm has even bigger implications than the recent Google Panda review.  As we know, Panda aimed to basically remove site’s with low quality non relevant content and to favour sites providing good quality  content.  Once we discovered the main aim of the update, marketers who ensured they only provided quality unique content saw the biggest boost to thier rankings.

Now this change has more serious implications and will be far more difficult to achieve success.  Getting people to provide good quality content is relatively straightforward, they can either buy it or provide it personally, getting people to share your content on a mass scale is a much more serious proposition.

So What Next

It is quite clear the way Google wish you us to go and we shouldn’t be surprised.  They have been planning a major shift in the way we search and receive results and the launch of Google+ was only the first phase of this.

Unfortunately, if you want to continue to get traffic and sales from Google you will have to start to build your brand or personal identity through Google+ to provide the paltform required by Search Plus Your World.

Building  Google + profile page’s has now become far more relevant and important than Facebook or Twitter if you are to view Google as a continued source of traffic.  Not only do you have to build the page and create your own circles of contacts, you have to then get in to as many influential circles as possible and hope these people are in other influential circles if you hope to reach people outside your own immediate network which is not an easy task to say the least and will require some serious effort.

The Implications on SEO

Because your Google+ page is now far more relevant and important you now also need to ensure you optimise it for SEO much the same as you do with your blog posts or web page content.

You need to now ensure you use your keywords in the title, first paragraph etc as you should be doing in your web pages to ensure your content features in the search results of your network.  This has to be done as always in a normal non spammy way but this is a major shift in the way we get traffic and almost becomes more important than our actual web site in attracting visitors.

The Next Step

It is still early days having been launched less than 1 week ago, however if we are to continue to view Google as a main player in providing traffic we have to ensure we have set up a Google+ profile page, either for a business brand or a personal page and we have to work on not only creating our own circles of contacts but joining as many relevant circles of other influential people.

We should all ensure all of the content we share is well written and optimised for the keywords we are targeting much the same as we do in the posts or pages of content we publish.

Unfortunately like it or hate it this new search algorithm looks to be here to stay.  Whilst we can turn it off from the search page results and we can set the default to display the standard results, this is optional and the vast majority of users will have no idea they can do this so it looks like we simply have to play the Google game yet again.

This is a highly emotive subject and one that has split the SEO and social media world.  I am really keen to get your own view point on this so please leave your comments below.

Search Plus Your World is a post from: David Henry's Internet Marketing Blog

I have been testing a fantastic desk top software that allows you to track your keywords with absolutely no effort once you have completed a very simple set up procedure.

Tracking keywords is something a lot of us do almost daily because it is extremely important to know that your marketing is working or not, as the case may be.  To date we have had a couple of choices, either check manually in the search engines which in all honesty is no fun, especially if you are tracking quite a few keywords which can take up a lot of valuable time.

The other option is of course to buy some software to help with this and the market leaders are market Samurai and Rank Checker.  I personally use Rank Checker but the cheapest option is $99 whilst the cost of Market Samurai is $149.  Both of these software solutions offer fantastic features and do more than simply track keywords, however not everyone can afford to invest this sort of money especially when first starting out.

SerpAlert Pro is being launched on December 19th at 10am EST.  I have had the pleasure of trying this software out and I have to say it is simply fantastic.  You set up your domains, the standard package provides you with tracking for 5 URL’s each with 5 keywords, ample for most marketers currently without any tracking software  in place.  The system has 3 options however based on your activity level so in addition to the standard option the Pro version provides 10 URLs with 10 keywords per URL and the Enterprise solution provides unlimited domains and keyword.

Click here for full details

http://www.warriorplus.com/linkwso/3fxn1c/6655

Set up couldn’t be easier, simply add your domain names, add your keywords per domain and select the levels you require.  The software then runs quietly in the background and alerts you when your chosen keywords move in the search engine rankings, when it alerts you depends on what amount of movement you require to be alerted on.  For example, if you have a keyword on page 5, you wouldn’t particularly want to be alerted every time it moves up 1 position so a setting of 10 would be fine, similarly if you are on page 1 you would want to be alerted to a change of 1 place and this software provides this and more flexibility.

Here is a screen shot of the dashboard, very professional simple to use and understand.

Please click on the image to enlarge to full size

Have a look at the demo video, it explains exactly what it can do and how easy it can be set up.  Once set up it is set and forget and the time it will save alone is worth a fortune.  It is also vital to be on top of this extremely important data and this software does it effortlessly.

Watch this quick demo of the system in action.

Now the best part! the software has been developed by Paul Clifford, a fellow UK Marketer and Software Developer.  He is launching this product on the Warrior Forum to get some testimonials and general feedback before officially launching to the masses.

If you don’t currently have any software to track keywords this is a must.  He is offering 3 types of license and the standard allows up to 5 URL’s with 5 keywords each for just $9.95,  the Enterprise is a bargain at just $37 for unlimited domains and keywords and is ideal to use and charge offline clients for.

Here is the link to the launch offer discount

http://www.warriorplus.com/linkwso/3fxn1c/6655

Track Your Keywords Like The Pro’s is a post from: David Henry's Internet Marketing Blog

Here is my list of the  top 10FREE tools and resources I use or recommend to my clients every day.  There is no need to spend money on expensive tools and software when tools of this quality are freely available so hope you enjoy them and use them to the fullest to  improve your efficiency and profitability.

BB Flashback Express Video Recording software.

Click here to download

A firm favourite of mine and something I have used daily up until a couple of weeks ago when I decided to upgrade to the full version of Camtasia.  With BB Express you can record your screen, sound and web cam.  Share movies with 1 click upload to YouTube and other video sharing sites.  Can save movies in flash or AVI format

Jing

Click Here to download

Another big favorite, Jing is the free version that provides screen capture and editing.  Allows you to initiate a screen capture by clicking on the sun icon.  \You can then mark up your screen capture with a text box arrow or highlight and share instantly with your Twitter and Facebook.

Last Pass

Click Here to download

Cannot be too careful when protecting your passwords, last pass controls all of your log in passwords making it a breeze to log in quickly with just 1 click  to any of your products or services.  Protects from phishing, scams and online fraud and allows you to access it anytime from anywhere

Boomerang for Gmail

Click Here to download

Plug in for FireFox and Chrome.  Great tool for organising your inbox.  Allows you to write an email and schedule it to be sent when the time is perfect.  Never forget to reply or send an email again.  Can be used to schedule and delete emails.

Bulk Ping

Click here to visit the site

Instant Facebook iFrame Fan Pages

Click Here to download

Create great instant Facebook iFrame fan pages for free, no need to bother paying high one off fees or expensive monthly subscriptions. Simply click “like” to get started and have your first fan page ready in less than 5 Min’s.

Hoot Suite

Click here to visit website

Manage all of your social media from 1 dashboard.  Create RSS feeds automatically of every post you publish, set up with ping.fm to syndicate  up to 30 of the leading bookmarking sites all on auto pilot.  Builds great one way links and allows you total auto pilot control

SEO Spyglass

Click here to download

Great free tool to  check up on your links and also the back links of your competitors.

SEO Quake

Click here to download

Add on for FireFox and Chrome.  Displays many SEO parameters on the fly including Alexa rank,page rank.yahoo links,indexed pages and age of domain.  Essential for all IM’s

Free Traffic System

Click here for link to register

Great free article syndicator.  You can submit your spun articles to 20 highly targeted niche related blogs completely free of charge. I have used paid services that do not come anywhere near the level of this service, you can submit 2 anchor text links per article and submit up to 20 articles per submission

That’s it for now, go and visit the links and install where you can and bookmark the rest.  Be sure to let me know of any other free resources you may use or have come across and I will add to this list.

As always please share this post if you enjoyed it using the icons below.

Top 10 Free Resources To Help You Today! is a post from: David Henry's Internet Marketing Blog

Choosing “password” as your online password is not a good idea. In fact, unless you’re hoping to be an easy target for hackers, it’s the worst password you can possibly choose.

“Password” ranks first on password management application provider SplashData’s annual list of worst internet passwords, which are ordered by how common they are. (“Passw0rd,” with a numeral zero, isn’t much smarter, ranking 18th on the list.)

The list is somewhat predictable: Sequences of adjacent numbers or letters on the keyboard, such as “qwerty” and “123456,” and popular names, such as “ashley” and “michael,” all are common choices. Other common choices, such as “monkey” and “shadow,” are harder to explain.

As some websites have begun to require passwords to include both numbers and letters, it makes sense varied choices, such as “abc123″ and “trustno1,” are popular choices.

SplashData created the rankings based on millions of stolen passwords posted online by hackers. Here is the complete list:

• 1. password
• 2. 123456
• 3.12345678
• 4. qwerty
• 5. abc123
• 6. monkey
• 7. 1234567
• 8. letmein
• 9. trustno1
• 10. dragon
• 11. baseball
• 12. 111111
• 13. iloveyou
• 14. master
• 15. sunshine
• 16. ashley
• 17. bailey
• 18. passw0rd
• 19. shadow
• 20. 123123
• 21. 654321
• 22. superman
• 23. qazwsx
• 24. michael
• 25. football

SplashData CEO Morgan Slain urges businesses and consumers using any password on the list to change them immediately.

“Hackers can easily break into many accounts just by repeatedly trying common passwords,” Slain says. “Even though people are encouraged to select secure, strong passwords, many people continue to choose weak, easy-to-guess ones, placing themselves at risk from fraud and identity theft.”

• 1. Vary different types of characters in your passwords; include numbers, letters and special characters when possible.
• 2. Choose passwords of eight characters or more. Separate short words with spaces or underscores.
• 3. Don’t use the same password and username combination for multiple websites. Use an online password manager to keep track of your different accounts.

Now I wonder how many of my readers are feeling a little emmbarrased now, either currently using or having previously used one of the above passwords? well me for 1!

Top 25 Worst Passwords 2011 is a post from: David Henry's Internet Marketing Blog

Getting our websites indexed and ranked high in the search engine listings is the reason we all do SEO and web promotions.  I have published various posts regarding the ever increasing importance of gaining social proof to help in our ranking efforts, Facebook, Twitter, Linked-in, the list goes on and on with Google now joining the party with their launch of  Goolge +  it will continue to grow at pace.

Google have invested a fortune into this new platform and you can bet your mortgage that it will become the major factor in helping them to decide rank.  It is clear now that the old school methods of getting first page, position 1 listings will simply become less successful over time, they want to see active websites providing the very latest content that is vibrant and topical, they want to see others taking notice and acting upon it, they want to reward the major new influencers in the online world.

Introducing Klout

There is a new kid on the block that is set to become a major player in providing clear proof of social influence.  It is called Klout and in its basic form it provides a score for each individual of between 1 – 100.  This score has nothing to do with the success of your business, the number of backlinks a website has or any other commercial factor, it is simply a measure of an individuals influence using social media.

It is no longer only about what you are doing online,  it is very much about what direct action others take as a result of your actions.

Now you may see the significance of this and the possibilities to use this to your advantage, on the other hand you may be thinking its just something else to worry about that will provide no real value.

Hang in here and read on!

Why Is This So Important?

Traditional advertising is in major decline, online ad costs are making it prohibitive for anyone other than the big brands to get involved so more and more companies are looking at social media to promote their goods and services.  Now I don’t mean setting up a Facebook page and Twitter account and hoping for the best, they are now actively looking to target people with Klout who in turn will  pass on their recommendations, they want to cater for clients with Klout and Companies doing this successfully can run extremely profitable campaigns with massive ROI compared to traditional methods.

It is a fact that 92% of consumers trust peer recommendations compared to just 35% who trust advertisements.

It Is Not Yet Perfect Or An Exact Science!

Any negative comments regarding Klout revolve around the pretence that it in some way measures the worth of an an individual or their overall abilities.  It is simply a measure of influence an individual has over others using social media.

It is still very much belt and braces and doesn’t take some things in to account that it should but these issues will be resolved, the value of an email subscriber list for example is not currently measured which obviously has a major influence but for now they seem to be focusing purely on social media.

So What Is The Benefit To Me?

Apart from the obvious  marketing possibilities such as getting more content published and syndicated because you are viewed as an curator or specialist which in turn provides more traffic and better rankings, the personal benefits will continue to increase in value the higher score you achieve.

This concept is not a new one actually, preferential treatment has been awarded to certain individuals since time began, we used to call this type of person a “celebrity” or “rich”, now someone with a major influence on social media can also benefit from such perks.

Companies who embrace social media are already using the Klout factor in much of their targeted advertising, Firefox and Chrome both have free add ons that will display your Twitter follower’s Klout score so suddenly it is extremely easy to see the movers and shakers in the social media world and become part of their network.

Who would you upgrade to First Class?

If you run an airline and you have a request from a passenger with an extremely high Klout score do you think that would help influence the decision to upgrade? of course it would and this is just going to become more and more relevant and powerful.  It is very simple, people who can demonstrate influence over others using social media will be the king makers!

Setting Up Your Account

Visit:  http://www.Klout.com

Sign in using your Twitter or facebook log in

Add all of your other social accounts listed, if you don’t yet have all the  accounts featured,  please set them up, they add to your score.

Complete your profile

Don’t get too upset if your score looks on the low side, the average score across the network is 20, anything above 45 is great but you will probably have 10 – 15 when first signing up, it will get better!

So lets now briefly explain what the factors are in Klout.

True Reach

Is the number of people you influence directly.  This is where quality is rewarded. If you have thousands of followers or false “likes” from automated software you will influence very few if any of your fans.  It is far better to have fewer fans/followers but the ones you do have actually take note of your updates, re tweets likes etc.  The more influence you have the higher your score.

Amplification

This is a measure of your influence on others in your network.  How often does your network re tweet your tweet or like your content.  The more people voting on your content the higher your score will be. This is where you need to ensure you add quality to your network, write an interesting post or add a comment of real value, always aim to over deliver.

Network

This really becomes important when adding potential followers or fans to your network.  If you follow people with a low Klout score you will not be rewarded because your network is of poor quality, similarly if you only connect with individuals with a high Klout score and they in turn connect with other individuals with a high score you will be rewarded.

Here is a few quick tips to help you get started

• It is highly recommended not to use your existing Facebook or Twitter followers if like the majority of people you almost spammed them using various tools and software to build up numbers.  Remember this is to use for your business, go out and attract the big players in your niche, aim to attract their followers and keep it on topic for the best results

• Set up 1 account per niche.  Become an expert influence in that niche by only attracting other individuals in that niche with a high score.

• Target people with the highest scores possible.  You can find a major influencer and click to view their network then make a list of their network with a high score.  This is a real easy way to quickly build your list of major influencers from within your own niche

• Don’t be tempted to connect with individuals with a high score in a different niche.  This will hurt not improve your score.

• Install the free tool for displaying your Twitter followers Klout score and interact with them to find out if they are in the same niche. This interaction will greatly improve your score and you never know, you might do some business with them.

I hope this has given you a brief insight into the possibilities of Klout.  Yes it is something else to worry about but it doesn’t really require a lot more work on your part, the good part for me is that it provides visible proof of how I am doing with my own social media efforts, I might think I am doing enough but my score will confirm this and if I am not happy I now know exactly what I need to do.

That’s it for now, I am off to set up my network!

As always, please share this post and leave your comments, I think this should start a lively debate!

Klout – How Much Do You Have? is a post from: David Henry's Internet Marketing Blog

Getting to position 1 in Google is the aim of every online marketer.  I personally test and re-test various web promotion methods, some of which work great,  a lot don’t or at least not as well as I had hoped.

There is at least 10 valid ways to get back links to your website along with Social interaction and proof and it is sometimes hard to really know what to do and when to do it  to make the most of your valuable time.

This post is about a method I have spent some time researching.  In its complete form it may not be for everyone and there is some initial investment to consider.  Now with that said, adopting this strategy to build your very next blog will not only pay back massive dividends in link juice benefits for immediate ranking improvements but it will get you on the first rung of your very own blog network.

If you view backlink methods like a pyramid, the most powerful strategy is always going to be contextual links on relevant high PR blogs and websites.  This is followed by guest blog posting, general blog commenting on high PR blogs all of which involve manual link building.

The days are slowly getting numbered for the automated mass auto approve link building bots we seem to see every other week and the facts are simply to get any success in today’s world of SEO, manual link building on high PR blogs is the only real credible choice along with press releases, decent directories, bookmarking on high PR sites and building a social media network.

Have you ever wondered how the big SEO companies and  large commercial operations do link building? I have and I have spent a long time analyzing these methods.

The way they all seem to gain so much authority and therefore achieve high rankings for competitive terms is by establishing their very own high PR blog networks.  What better way to control your link building than by having a series of blogs all independent of each other hosted separately that link together to pass the PR link juice and provide powerful links to their own money sites.

To demonstrate just how powerful this type of link is homepagebacklinks charge $97 per month for this type of blog network backlink and they are currently closed for new members such is the success of their service.

Imagine then the value and power a blog network of even 3-4 high PR blogs would give your money sites and the profit potential to sell some links.

Now the problem with this concept has always been one of initial costs and timescales to build these blogs.  After all we are struggling to build our own blogs so the thought of building a network can see daunting.

In addition, no one actually shares this type of information on how to go about building this type of network, we all just think its only for the big boys and we carry on with the methods we know which is costing us money in lost profits.

Paul Clifford, a fellow UK Marketer has been working on this concept for a number on months, he has produced a brilliant report which takes you by the hand and provides a complete  a-z guide to  building this type of blog.  It dispels a lot of myths and provides invaluable information.

This training report will provide you with everything you need to start to build your first blog and goes on to demonstrate how to build a network.  It covers topics from finding and researching domain names to setting up the websites, adding the correct type of content and exactly what to do to maintain these high PR blogs.

It is a complete blueprint that will spell out in an easy step by step manner how you to can have your first blog up and running in a very short space of time.

He has also developed a brilliant piece of software that automates a lot of the tasks if you do want to go on and build a mini network.  This is where the real value is and if you take advantage of this software you can build a network for not a lot more work than building just 1 blog.

Have a quick look at this video which demonstrates what the software can do for you.

This is a great value product and has something for everyone, if you want to learn how to build a high PR blog network that will provide valuable link juice to your money sites the complete training course is less that $10.

He provides free tools and insider tips to save you a fortune, this really is grown up SEO and will take you to the next level very quickly. To get the full details please visit link juice force

Create a High PR Blog Network For Massive Link Juice Benefits! is a post from: David Henry's Internet Marketing Blog

Google + was  launched in June 2011 to a select few beta testers, Google then rolled it out to the masses in September and I posted a review of the features of Google+ for individuals you can read here

Google + for business  is a new social network platform that lends itself more to a business environment than its main competitor, Facebook.

In just a couple of months Google+ has amassed over 40 million users which is already nearly one third of the total number of Linkedin users but still a long way short of the 800 million Facebook users.

So What Makes Google + For Business Different?

From its launch Google+ has been open to individuals to share stories with their circles, get involved in discussions and participate in video conferencing however this new platform didn’t really provide business with anything different to the existing options offered by Facebook and Linkedin.

Just over 1 week ago Google launched Google+ for business which offers a greatly improved set of features.  Businesses can now actively create pages for specific niche or product content and it can share this content at multiple levels with their users.  It is a far more  business orientated social network which can be even more targeted by creating circles for individual groups.

Individuals can add a specific brand or product to their circle or share a page with their individual network of followers and interact with all of the content published by that company.

I have provided some information on setting up your first page and handy tips to get the most of Google + for your business.

Setting up your profile.

Email address

Ensure you use an email that can be easily shared amongst the staff within your business.  At some point other colleagues may well need to add content so access to a working email is essential.

Creating your page.

Click here to set up your page

Sign in with your new gmail account you have just created.

You will see this screen, select the category that best

suits your business and complete the fields required.

 Customise your Profile

Add a tag line that should sum up your mission statement, add a photo, your logo is best used here

Next you are asked to promote the page with the message “Get the word out” Don’t do anything here yet just skip this until you have time to add all of the relevant company information you have.

It is easy to jump into promoting the page but spending time getting everything complete will pay dividends in the future.

Once you are happy with the content and look and feel of your new profile now is the time to start your promotions.  Tell your circles and ask them to tell their circles to check your new page out.

It is a social network so be mindful of the same rules apply, don’t spam, only provide worthwhile content and provide the best possible service, this is what all good social media promotions achieve and this should be your goal.

So what are the real benefits of Google +

As a result of Google+ Google will be able to improve its search results through enhanced information from the user.  Google+ will allow Google to see what is important to you and your friends, in the past the have relied mainly on Twitter  for trending topics but this new platform will provide even more current content to ensure their results display the very latest news and views.

Reduce Spam

It is far more difficult to cheat or “game” the system.  Google can now easily identify a real business or person from a spammer and they can see how this person impacts on the search listings.  If for instance, they see a profile only sharing or voting for 1 website or a profile dominated by +1′s and nothing else they can easily identify them as a spammer and discount the vote completely.

Dont be tempted to buy Google +1′s

There Seems to be a plethora of websites selling google +1′s.  Trying to game Google is not a clever idea and they have far more intelligence on their side than a lot of people give them credit for.  They can easily identify profiles that do nothing but spam votes and they will simply discount the vote so keep your money in your pocket.

Get more traffic

Make sure you add the Google + button along with all of the other social media share buttons you use on to all of your websites and blogs.  A recent survey carried out by Hubspot revealed that websites with the google+ button on their sites received 3.5 times more traffic than sites without the button.

Adding these buttons is a must and gives the user the ability to easily share the content on other social media sites and now with google + , directly to their own circle of followers.

Improve click through rates (CTR)

This is a major SEO benefit often overlooked by a lot of marketers when analysing traffic.  If you install the +1 button on to your website or blog and you have 300-400 people already endorsed your content you will have a far higher chance of a click from a new visitor in the results in Google, remember the Google+ total is displayed at the side of your listing in the results so getting your content out to your circles and getting it voted on is a major benefit to your CTR.

Tips to get the most out of Google+

Sharing

Add lots of photos and images to help promote your business or brand.  Facebook allows whole albums but in a different way that is not really beneficial from a business point of view.  Use Google+ to add charts, images and PowerPoint presentations to greatly improve your marketing visibility.  This platform is built on sharing so make the most of it.

Promote, Promote, Promote

To get the most out of any social media you need people ion your circles.  You need a constant flow of new targeted visitors so make sure you promote your new page on all of your web properties and email signatures, forum profiles etc.

Add recommended links

You have an option to add recommended links in the right side bar.  Make sure you fully utilise this feature by adding in any links to important articles or blog posts with links to lead generation to drive more traffic.

Encourage everyone to share

Ask your readers and visitors to share your content with their own circle of followers ( Please don’t forget to share this post with your friends and followers)

You will be amazed at how quickly you will grow your following with far more targeted business orientated followers not the typical faceless facebook fan!

In Conclusion

I think the launch of Google+ for business is a major development in the social networking arena, it provides businesses with some unique features and benefits we should all take advantage of, remember it is just 1 week old so we are all in at the beginning, I feel the people who embrace this and actively work to promote and grow their circles will see massive improvements in their listings and therefore bottom line profit.

If you have enjoyed this brief insight please share below and make sure you add me into your first circle.  As always comments open for a couple of days.

If you would like to install the buttons below for free please visit this site  and click the download link

Google Launch Google + For Business is a post from: David Henry's Internet Marketing Blog

Google have announced a major change to their algorithms in the last couple of days.  The previous change was the Panda update  which was said to have affected around 12% of the total search results.

The latest change, which up to now is nameless so for the purposes of this post we will call the  FRESH FACTOR, is said to affect 35% of all search results so this is a major update we all need to be aware of and  ensure we work with it not against it to safeguard our rankings.

Google have been quite vague with their press release and information, in a nutshell this change is to ensure they always provide the very latest information in the results, they use a few examples and I have highlighted the relevant points they make.

Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.
If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.

Now the Panda update had a major effect on thousands of websites, we are all just about starting to apply the basics of providing quality relevant content and trying to build more authoritative websites but now we have a new change to try to incorporate in to our content and set up.  Its hard to say how this change will manifest itself, it is going to be a very tense couple of months and the SEO community is literally quaking in their boots because if this is as radical as it first appears a lot of the strategies and SEO methods currently being used will have to be totally reworked.

Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.
If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.

Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.

Now the Panda update had a major effect on thousands of websites, we are all just about starting to apply the basics of providing quality relevant content and trying to build more authoritative websites but now we have a new change to try to incorporate in to our content and set up.  Its hard to say how this change will manifest itself, it is going to be a very tense couple of months and the SEO community is literally quaking in their boots because if this is as radical as it first appears a lot of the strategies and SEO methods currently being used will have to be totally reworked.

They go on to add

Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.

Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.

Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.

Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.

My Conclusion

Having looked at the issue for a day or so I think we all need to ensure all of our content is as current as we can provide, if you provide reviews, make sure you update them as and when new information is released. Make sure you update the post so the date stamp is evident to the google spiders, there is 2 ways Google determine fresh content, date of publication and date of the first crawl by the spiders, at this stage no one knows if these dates will be a part of the algorithm to determine what is fresh content and what is not or will Google come up with yet another formula we all have to worry about, what I believe though is if you adopt this strategy as  “best practice” it can only be a positive not a negative acton to help your efforts.

I would hope the majority of  the existing content indexed and ranked will hold position providing you keep it updated and your website does have an acceptable percentage of fresh unique content.

Take advantage of google trends, ensure you are always current and take far more notice of social signals, Twitter is still the no 1 site for breaking news so if you have a website that can take advantage of breaking news stories that can compliment your product or service this will now have far more relevance to improving your overall rankings.

One thing that is very clear  now is the immediate need to have a blog, if you have a website with “evergreen” products it is going to be very difficult to add fresh new content, linking to a blog will solve that problem and you need to ensure you post on regular basis, for those of you with a blog, the job just got harder!  we all need to post fresh new content on a daily basis if at all possible but at least a couple of time per week as a minimum.

This is yet another change we all need to be aware of, it is not yet known just who or what it will affect but I am very interested to find out your own take on this latest change.

As always, the comments will be open for a couple of days so lets get a thread going on all of our thoughts and ideas to get the best out of this new update.

Google Fresh Update is a post from: David Henry's Internet Marketing Blog

Reverse engineering is simply a way to find out a websites backlinks so you can visit the websites you have found with links on and add your own backlink.  Normally you would use this tactic to look up your immediate competitors ranking above you and find as many good quality back links as possible.

The benefit is 2 fold, first of all you get to find websites that will  accept back links so you are saving loads of time with the normal trial and error and trawling through endless results and secondly, Google obviously likes the overall profile of your competitors back links because it is  ranking them ahead of you, so it makes sense to mirror their backlink structure as close as possible and you too will gain ranking position, once you are moving up a final push with some more quality relevant links should see you at least leapfrog them, obviously continue building quality links to get to position 1 then maintain a steady flow.

I will use an example of a well known backlink provider, Angela Edwards who has recently teamed up with another similar backlink provider, Paul Johnson, know commercially as Angela’s or Angela and Pauls Backlink Packets.

Angela Edwards is a quite a well know source for providing backlink packets, a backlink packet is simply a list of websites that you can either leave a blog comment on or create a profile in a forum.

She specializes in finding high PR forums where you can create a profile and leave an anchor text back link.  Typically these backlink packets have a home page PR of between 4 up to 9 and these are a great addition to any backlinking profile, as we know diversity is key so these type of backlinks do very much have their place in the overall mix.

Whilst Angela offered links relatively cheaply, the combined packets from Angela and Paul are more expensive, for example 30 links are priced at $57 so here is a method you can apply to find the same type of sites relatively quickly and therefore save yourself $57 per month!

Once you have found these sites you can either visit as you find them or copy the URL’s to a notepad and spend an hour or so visiting each one to register and create a profile making sure you add your full URL thus providing a strong backlink to your money site.

In most cases once you have contributed a minimum number of posts you will be allowed to create a sig file where you can add your anchor text linked directly back to your money site.  This is a very good backlink and well worth the small amount of effort for the ranking benefits.

You will need a  plugin for FireFox to save some time sorting the good from the bad results, hopefully if you are regular reader of my blog you will already have this installed but if you don’t yet please install the following for FireFox.

SEO Quake, is a great FREE plugin that will display various information regarding the SEO factors, the main one being the PR of each site.  You can then choose to sort by PR so highest PR is displayed first.

To see a cross section of links from a website, in this instance Angela’s own website the first thing we need to do is copy the URL and paste it into yahoo site explorer.

Click on Explore URL to view the total backlinks to this website.

At the time of writing this post this search produced 3185 backlinks which can be sorted in to PR order high to low by clicking on the PR icon in SEO Quake.

Copy the first 1000 in to a TSV file and open in notepad, simply work through the high PR sites looking for any related sites to your own  niche and either leave a comment of create a forum profile as the case may be.

As you can see below the PR of the top rated links can be very attractive.  Not all the sites listed will allow a backlink, some will be home pages and to get a link will require the webmaster of the site to manually place the link which they may do for a small fee, other sites will have closed comments but it really can be very beneficial if you are prepared to spend some time digging for gold.

Now the downside to buying any sort of monthly backlink packets, in addition to the cost, is that the links are sent to hundreds sometimes thousands of people so the link juice can be diluted especially on blogs providing comments.

I prefer to find my own blogs and forums and this provides some real hidden gems, you can find great sites with decent PR in matter of minutes and this can be laser targeted to your own niche making it a very powerful strategy.  In addition, because they are not part of a mass market mail out, the blogs in particular will have less comments on making your backlink stronger.

To find forums use this string in the search form of Google, simply replace the keyword with your targeted keyword.

intext:Powered by vBulletin keyword

So if we use an example of the weight loss niche this is the results we get from this search string.

As you can see  we have around 10 million results with page rank  between 1  and 2 x PR 5 just on the first page, it will take less than 30 minutes to create accounts and complete a profile to drop your website link so time well spent in my opinion!

This is a simple technique to find your competitors backlinks and a method to simply replicate their best links to gain a massive advantage in the search listings.

Use the forum search string to uncover some high PR do follow forums and this alone will provide the majority of the link power needed for the average keyword.

I have been spending time researching various search strings to uncover hidden gems, I will shortly have a new piece of software that will uncover all sorts of hidden Backlink nuggets in seconds, hub pages, Squidoo lens, .edu and .gov blogs, forums, keyword luv blogs and it will even find blogs that are looking for guest blog posters, the search is all based on your own keyword choice so it will provide laser targeted search results.

It will be priced so everyone can take advantage and my subscribers will be the first to find out the full details and get any introductory discounts on offer so stay tuned ( Hoping to get a copy to everyone for less than $10! )

As always any comments always appreciated.

How To Find Angela Style Backlinks For Free! is a post from: David Henry's Internet Marketing Blog

Getting traffic to your website or blogs is a constant battle, every week we seem to learn of a new technique that is going to be an “all singing all dancing” solution to all of our traffic problems.  Everyone is then caught up in the hype and run’s off to set up the next big thing only to find half of the time this so called world changing method is not as easy as first thought.

Over the last couple of years or so the popularity of Press Release-s seems to have dwindled, I’m not sure if its now considered somewhat old fashioned or the general feeling amongst most marketers is that Press release submissions are either too expensive or only suited to the bigger players.

The good news is Press Releases are alive and well and thriving in the post Panda era, after all they are always current, provide 100% unique content and laser targeted to the niche or topic.

A big misconception is that to successfully submit a Press release requires a major expense, getting a professional press release written and then employing the services of a major Press release submission service with typical costs of $300 – $400.  The good news is with a little training anyone can write and submit a press release using totally free services so I will provide the basics of what I feel is important to get your first press release out to the masses.

First of all the aim of a press release is to provide newsworthy content, now a lot of marketers think unless they have a brand new website launch or major product launch, press release’s are not really an integral part of their SEO toolbox, WRONG! Consider any of the following factors, most of which happen to all businesses,

• New product or service launched

• Customer Success stories

• Industry awards/achievements

• Current news stories that link your product or service

• Staff promotions/achievements

• Public appearance/awards won by the company

Most business either online or offline can produce a newsworthy topic at least twice per month, the benefits of a successful press release are really massive, once accepted and syndicated, the press release gets picked up by hundreds if not thousands of smaller news type websites and each one of these is a potential back link, this provides the very best link juice you can hope for and provides a massive boost to a websites rankings in a very short space of time.

For the purposes of this post, I will assume you have carried out keyword research  and found a keyword with sufficient exact match traffic and not too many high PR competing websites.

Tips to writing a good press release.

First of all you must ensure the press release is providing newsworthy content and not a blatant advertisement.  The title is the most important single element and this must grab the readers attention instantly.  The press release should always be written in the third party and an ideal set up should ne as follows,

Title

Always ensure you have your keyword in the title, ideally the first words in the title

Summary

This is an exert of the the press release and sums up the content in a maximum  of 200 words, don’t put any links in this summary but do ensure you have the keyword in the first line, it may be picked up and used by some but generally the main article will always be published.

Main Body

This is the key section to providing the content and this is where you will place the back links. (Please check with each Press release submission service you choose, all of the paid options will allow at least 1 anchor text link in the body, some of the free options will only allow a full URL link in the company information section)

Try to get the keyword in the first line of the body and where ever it can be added naturally.

The body needs to be around 400 words and written in a  third party manner.  Consider using bullet points if applicable and place your links as anchor text if allowed.

Important

If you choose a submission service that allows more than 1 anchor text link ensure you always link to a separate page on your website or blog.  If you for instance have 2 links and you use the same page to link to twice, Google will not recognize the second link so in this instance you would link to your keyword page or post and then the second link would go to the home page.

Call to action

Always have a call to action in the body of the press release, this is where you direct your readers to get more information, if at all possible always use anchor text to link to your website.

Company Information.

Add the relevant company information and use the website URL as a back link.

Contact information.

Add the details of the person to contact regarding the press release adding the email address and website URL if possible, again depending on the terms of the individual press release submission service.

Important Prior to publication

Always publish the press release on to your own website or blog and ensure it is indexed in google BEFORE submitting to any submission service.

It is very important you are credited with the first publication to ensure maximum link juice is passed to your pages.  Use bulkping  to ping the URL of your blog post and submit to your twitter and facebook pages adding the URL, don’t use URL shortening services when submitting URL’s for indexing purposes.

Submission Services

There is a wealth of both paid and free submission services.  The industry leaders such as PR NEWSWIRE and PRWEB can typically charge up to $300 to handle the submission of a press release, this is still money well spent because the power of their release ensures your content is syndicated across all of the major news channels and will result in thousands of high PR quality back links and a massive surge in traffic, a lot of super affiliates do nothing else and make a good profit.

The free options obviously don’t have the clout of the big 2 above but do have a part to play, downside is generally you will be limited to 1 anchor text link and the overall syndication is not as vast but by doing a bit of research you will be able to find more than enough free submission services that will provide a great service and get you the much needed high PR back links.

Here is a list of some of the free and paid services as featured on mashable.

4-7PressRelease.com– Free release distribution with ad-support

1888PressRelease.com – Free distribution, paid services gives you better placement and permanent archiving.

ClickPress.com – Distributs to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis.

EcommWire.com – Focuses on ecommerece and requires you include an image, 3 keywords and links.

Express-Press-Release.com – Free distribution company with offices in 12 states.

Free-Press-Release.com – Easy press release distribution for free, more features for paid accounts.

Free-Press-Release-Center.info – Distributes your release, offers a web page with one keyword link to your site. Pro upgrade will give you three links, permanent archiving and more.

I-Newswire.com – Allows for free distribution to sites and search engines, premium membership differs only slightly in adding in graphics.

NewswireToday.com – All the usual free distribution tools, premium service includes logo, product picture and more.

PR-Inside.com – European-based free press release distribution site.

If you like the idea of using press release’s in you marketing you may want to consider using paid services, you can find providers offering writing services and submission services on the warrior forum and fiverr and you can typically get a professionally written press release submitted to 20 free submission services for around $40 – $50, I also offer a limited service through my VA,s, click here for more details.

Advanced strategy for traffic boost

Press release’s provide instant traffic, schedule a  release at 3pm and by 3.05 you can be on page 1 of google, Press release traffic forms the basis of these wild claims of getting to page 1 in seconds, the problem is you are lucky to stay there for 24 hours.

Traffic in this time is great and if it is a highly competitive keyword the traffic can be massive over a very short period of time, now here is the scoop, rewrite the press release and submit it to  20 or even 30 free or low cost press release submission services and schedule the release daily or ever 48 hours over the following month or so, some will not get accepted some will but the overall result is a page 1 listing for a high traffic keyword over a far more prolonged period for little or no cost other than your time, you can outsource the rewriting for $3-$4 per rewrite so you can get a page 1 listing for a high traffic keyword for a total cost of $50 – $60 which is not too shabby in my opinion!

Conclusion

In this post Panda era back link diversification is key to getting consistent high rankings, the high PR of these back links in general makes this strategy extremely attractive and I hope I have dispelled a few myths that surround press releases. If you have a spare couple of hours have a go at writing your own or use a paid service to get the job done, either way you will be amazed at the results if done correctly.

As always, please leave any comments.

Get 1000′s Of Backlinks With Free Press Releases is a post from: David Henry's Internet Marketing Blog